P O R T F O L I O
The digitouch! team contributed to the Hide & SEEK TEDx conference communication topic by developing a unique identity for the event. We used a system of lines to hide content and implemented it in different formats – from advertisement displays to automobile designs and participant ID cards.
The goal of the Goodyear communication campaign executed by digitouch! was to make the globally well-known tire brand more well-known in the Baltic states. The campaign’s challenge was to identify and attract buyers to a seasonal and infrequently purchased product in an online setting. After analysing the target audience and using the most appropriate communication tools, we sought to develop a circle of potential clients while also paying attention to loyal clients. We executed the campaign during the season when summer tires are exchanged for winter ones.
A carefully perfected idea, knowledge of one’s clients, and the selection of appropriate measures directed at your target audience are all indispensable elements of a successful advertising campaign. Together with LightHouse III, we broadly communicated that apartments can be furnished both stylishly and economically.
We executed a campaign that was joined by stylish lifestyle icon Agnė Jegelavičiūtė. Both digital and traditional advertising tools helped us achieve our goals. During the project, we increased awareness of the LightHouse III residential area, encouraged people to acquire apartments, and invited them to open-house days.
Matching a marketing conference with love and presenting it to the public was another challenge for the digitouch! team. Our goal was to use a topic familiar and close to our audience to creatively yet subtly communicate the idea behind the conference. Because the concepts of love and relationships were used figuratively here, we tried to communicate them in a way that was as close to the user as possible. The largest marketing conference of 2016 was used to try to get people to lift their heads from their screens and remember why consumers buy products and how they could make their way into their clients’ hearts. The name of the conference – In Love – became a topic that crowned the entire event, inspiring positive emotions in its participants.